Shakira 2024: Back in the Spotlight with New Collaborations, activism, and a Global Cultural Renaissance

The year 2024 has marked a transformative resurgence for global superstar Shakira, reaffirming her dominance not only as a musical icon but also as a humanitarian, fashion innovator, and cultural ambassador. After years of focusing on her family and selective creative ventures, Shakira has reemerged with bold artistic statements, impactful advocacy, and high-profile partnerships that reflect both her enduring relevance and evolving identity. From a surprise musical return to galas adorned in bold red design and powerful UN initiatives, Shakira’s 2024 has proven this is more than a comeback—it’s a full-scale renaissance.

Central to Shakira’s renewed presence in 2024 has been her return to music with a carefully curated body of work that balances her signature Latin roots with fresh, contemporary sounds. Following a period largely devoted to computing series and family life, her latest projects reveal a confident reinvention. In early 2024, she unveiled a standout feature on the chart-topping track “Raíces Nuevas” by rising Colombian artist Mateo Ruiz, blending traditional cumbia rhythms with modern electronic textures.

Shakira’s vocals anchor the song’s emotional core, celebrating ancestral roots while embracing evolution—a theme echoed in her personal journey.

Muza Music, the label she co-founded with manager Luis Carlos Gorriarán, has been instrumental in shaping this artistic trajectory. Industry insiders confirm internal development of multiple unreleased tracks and a forthcoming EP set for late 2024, promising experimental fusions and deeper exploration of Afro-Latin influences.

Perhaps the most significant public milestone came when Shakira accepted the presidency of the Latin Recording Academy’s Artistic Advisory Board for the second consecutive year—an unprecedented role that positions her at the heart of Latin music’s global strategy at a pivotal moment. “This industry shapes culture, and I want to ensure it amplifies underrepresented voices,” she stated in an exclusive interview with *Rolling Stone*.

Her leadership bridges generational divides, balancing veteran artists with emerging talent from across Latin America.

Shakira’s influence extends far beyond music this year. The actress and activist delivered a powerful keynote address at the UN’s International Women’s Day summit, spotlighting the critical role of education in empowering girls and women in Latin America.

Drawing from her own experience overcoming early societal and institutional barriers, she emphasized access to quality schooling as a catalyst for change. “Every girl who stays in school is investing in a ripple effect—her future becomes a seed for her community’s growth,” she declared, citing data from UNICEF on how educated women lift entire nations out of poverty.

In parallel, Shakira has intensified her collaboration with leading fashion houses, debuting a capsule collection with Rouesture, a Paris-based brand known for blending structural minimalism with Latin American textile traditions. The line, slated for spring 2024, incorporates handwoven details from Colombia’s Wayuu and Quechua artisans, reflecting her deep respect for indigenous craftsmanship.

Industry analysts note that this venture represents a strategic fusion of cultural pride and high fashion, marking Shakira not just as a musician but as a savvy cultural tastemaker.

Behind the public spectacle lies a meticulously managed relaunch. In a rare interview with *Vogue*, Shakira described 2024 as “a return to essence”—a period of reflection that informed every creative decision. Strategic choose-outs from media appearances allowed her to recalibrate while maintaining organic connections with fans.

“Instagrams and TikTok are now tools for storytelling, not just promotion,” she explained, underscoring her disciplined digital presence. Her carefully timed social releases—including cryptic teasers and collaborative live performances—have sparked global conversation, generating millions of mentions and redefining how legacy artists engage with younger audiences.

High-profile appearances in preventive fashion solidify her status as a role model. At the Global Health Forum in Geneva, wearing a custom cobalt-blue dress decorated with Andean-inspired patterns, Shakira highlighted maternal health initiatives with both grace and urgency.

Her ability to navigate elite diplomacy while preserving authenticity underscores her unique bridge between global stages and grassroots realities.

What defines Shakira’s 2024 trajectory is not just visibility—it’s intentionality. From musical innovation rooted in heritage, to strategic leadership reshaping Latin music’s institutional landscape, to a unified message of empowerment spanning art, fashion, and advocacy—the year paints a portrait of a woman fully in control of her narrative.

As she continues to break boundaries across creative and humanitarian fronts, Shakira 2024 isn’t merely revitalizing her career; she is redefining what it means to be a global icon in the modern era.

Artistic Rebirth: From Silence to Sound with “Raíces Nuevas”

Shakira’s musical comeback began in early 2024 with her standout feature on Mateo Ruiz’s breakthrough track “Raíces Nuevas,” released to critical acclaim. The collaboration fused traditional Colombian cumbia with modern electronic beats, showcasing Shakira’s ability to honor heritage while pushing genre boundaries. Industry sources confirm that her vocal performance anchored the song’s emotional depth, marking a deliberate return to the creative engine that powered her 2000s dominance.

She is not only returning to music—she is crafting a new artistic narrative. Behind the scenes, Muza Music is developing multiple unreleased tracks and an EP scheduled for late 2024, signaling sustained creative momentum. Insiders describe a growing synergy between Shakira and her team, blending artistic freedom with strategic branding.

“She’s choosing projects that resonate deeply personally and culturally,” a label executive noted, emphasizing the intentional curation behind her resurgence. This calculated return positions her as both a nostalgic touchstone and an avant-garde innovator, ensuring every note and message aligns with her evolved identity.

Leadership at the Soundscape: Shakira’s Role at the Latin Recording Academy

Shakira’s appointment as president of the Latin Recording Academy’s Artistic Advisory Board reaffirms her influence in shaping Latin music’s global future.

Returning for a second term, she fills a pivotal role during a period of expanding influence and changing industry dynamics. Her appointment comes after rising concerns about representation and genre diversity on the board, making her leadership particularly timely.

In her inaugural message, Shakira stated, “The voice of Latin America must lead the conversation—not just in sound, but in vision.” She has prioritized amplifying emerging artists from underrepresented regions, pushing for broader genre inclusion in annual awards and festivals.

Industry analysts note that her dual role—as artist and administrator—sets a new precedent. As music executive and producer Sergio George observed, “She brings authenticity and credibility that no appointment alone can deliver; she’s embedded in the culture, which makes her advocacy unparalleled.” This dual responsibility underscores her transformation from entertainer to cultural stateswoman.

Fashion as Cultural Expression: A Bold Return to Design

Shakira’s fashion collaboration with R Lauture marks a significant expansion of her creative empire, merging high fashion with indigenous craftsmanship. The capsule collection—released in Q2 2024—features textiles from Colombia’s Wayuu and Quechua communities, blending traditional weaving techniques with contemporary silhouettes. Shakira herself praised the partnership: “Every stitch tells a story; this is modo de movil [way of life] in clothing.”

Experts highlight that this is more than a trend—this partnership elevates artisanal traditions onto global runways, offering a validated market for endangered crafts.

“It’s cultural preservation through commerce,” explained Dr. Elena Mendoza, a fashion anthropologist at NYC’s Parsons School of Design. Shakira’s deliberate choice to spotlight indigenous makers not only enriches her personal brand but also strengthens global appreciation for ancestral creativity, proving fashion can be both aesthetic and ethical.

Advocacy, Education, and Empowerment: Shakira’s Impact Beyond the Stage

At the 2024 UN International Women’s Day event, Shakira delivered a powerful speech advocating for girls’ education in Latin America, emphasizing literacy as a fundamental tool for social mobility. Drawing on personal experience and rigorous UN-backed data, she argued, “Investing in a girl’s education props up entire communities; it breaks cycles of poverty and empowers future leaders.” Her message resonated globally, spotlighting the UN’s ongoing efforts to improve access in marginalized regions.

This aligns with her broader mission through INSP (Inspira憕cans School Network), which she founded to provide holistic education to underserved children. By 2024, INSP had expanded to three countries, empowering over 40,000 students since 2020.

Global development experts credit her influencer status with amplifying the organization’s visibility and funding—proving that celebrity advocacy, when rooted in expertise, drives measurable impact.

Shakira’s 2024 journey illustrates how legacy stars can evolve beyond tradition to become holistic cultural forces. From a reimagined sound rooted in Latin identity to leadership shaping the future of music, fashion, and human rights, Shakira embodies a new model of influence—one defined by authenticity, intentionality, and relentless creativity.

As she continues to weave music, mentorship, and messaging into a unified legacy, Shakira 2024 is not a fleeting return—it’s an enduring renaissance.