MG Windsor EV Hits 15,000 Production Milestone in India: A New Era for Affordable Electrification

Maria Motors (MG) has achieved a significant breakthrough in India’s burgeoning electric vehicle (EV) landscape, marking the 15,000-unit production run of the MG Windsor EV — a symbol of mass-market electrification increasingly within reach. This milestone reflects not just a production figure, but a deliberate push to make EVs accessible to millions of Indian households, shifting the narrative from niche experiment to mainstream mobility. Beneath the surface of this achievement lies a strategic recalibration of India’s EV ecosystem.

The Windsor EV, originally hailed as the country’s first indigenously designed all-electric hatchback, now stands at production capacity that underscores MG’s commitment to scaling sustainable transport solutions. Industry analysts note that reaching 15,000 units signals readiness for broader deployment across urban and semi-urban centers, where affordability and range are critical factors.

Rooted in decades of automotive heritage, the MG Windsor EV iteration draws from the iconic Windsor sedan’s legacy but reimagined for electric propulsion.

Standing at 4.7 meters with a spacious interior and a design tailored for Indian road conditions, the vehicle combines practicality with modern EV efficiency. Its battery pack—reported to offer between 300 to 350 kilometres on a single charge—positions it as a practical daily driver, bridging the gap between short commutes and intercity travel. Charge times under five hours using standard 11 kW chargers add to its appeal, addressing one of EV’s enduring consumer concerns.

The production milestone was achieved at MG’s state-of-the-art facility in Maharashtra, a center pivotal to Maria Motors’ Indian EV strategy.

Unlike earlier prototype runs, this volume production reflects rigorous supply chain integration, optimized assembly processes, and stricter quality control. According to company representatives, “Reaching 15,000 units isn’t just a number — it’s a validator of our manufacturing agility and market alignment.”

Critically, the Windsor EV’s pricing sits comfortably within India’s emerging EV affordability zone, estimated between ₹12–16 lakh (US$14,000–US$19,000), depending on configuration. This pricing, combined with government incentives—including FAME II subsidies and reduced GST on EVs—has helped erode traditional cost barriers.

Channeling interest from young urban professionals, small fleet operators, and environmentally conscious families, MG aims to capture a segment of buyers once hesitant to step into the EV segment.

The rise of the Windsor EV aligns with India’s ambitious target of 30% EV adoption by 2030. As the country prepares for stricter emissions regulations and growing charging infrastructure, vehicles like the Windsor stand at the forefront of behavioral change. “Every unit that rolls off the line represents not just a car, but a step toward cleaner air and energy independence,” stated an MG India spokesperson.

Key technical features include: - A fully electric powertrain with regenerative braking and torque control optimized for Indian traffic patterns - Regenerative charging systems improving efficiency by up to 20% in stop-and-go conditions - Over-the-air (OTA) software updates enabling real-time upgrades to navigation, battery management, and safety features - A modular design allowing for easy customization across regional markets within India - Compliance with Bharat Stage VI (BS-VI) emission standards, ensuring durability and minimal local pollution impact

While earlier Indian EV models grappled with limited range and high costs, the Windsor EV’s production milestone indicates a maturation of local manufacturing and supply chains.

Component localization has accelerated, reducing dependency on imports and fostering domestic tech development. This self-reliance enhances long-term pricing stability, critical for sustained consumer adoption.

Market response has been cautiously optimistic.

Early customer feedback highlights strong satisfaction with comfort, safety features, and real-world range performance. Ride-hailing companies and last-mile delivery fleets have also signaled interest for bulk procurement, seeing value in operational cost savings over time.

The 15,000-unit mark is more than a factory benchmark—it’s a litmus test for India’s EV transition.

By bringing a purpose-built electric vehicle to millions, MG Windsor EV exemplifies how legacy automotive brands can pivot toward sustainability without sacrificing accessibility. As production continues to scale, the ripple effects—on air quality, energy demand, and consumer mindset—will grow, positioning MG at the heart of India’s green mobility revolution.